Primary audience research

All of the primary target audience research which i have done will help me ensure my magazine meets the interests and demands of the target audience it is aimed at. The magazine will include details, dates, promotions, updates and purchasing offers of things like CDs, shop voutchers, gig and festival tickets; soem of this will juts be detailed information and updates where to get things from and what teh newest info, however, the magazine will do promotion, competions and give aways to encourage reader to buy the magazine as they have a chnace of winning things. This may alos attract a wider audience as there could be some people who do not read the magazine yet they might want to be in with a change of the competion etc , therefore they might buy it for that reason.All of the promotions etc will relate to the artists.As the intrests of the target audience are also fashion/style, alongside music, I will include fashionable music icons and website of where the reader might finder similar products as they are likely to want to look like them, also fashion pages and arstics outfits etc will take part in the magaizne-eg rhianna pictured in a certain top, then showing the top in a highstreet shop such as topshop.  
It is important I ensure my magazine doesnt just include great information but alos looks great. I have to make sure my audience are attracted to my magazine by looking at the front cover as this is the first thing that will draw the readers attention.As the target audience is in to social networking sites i think it'd be a good idea to embedded music stories related to social networking sites as they will find this off intrest, also maybe be able to suscribe for the magazine cheaper than normal if subscribed on  sites such as Facebook and twitter.

The the main image will be one of the most important features to attract the audience, the fact the audience is mixed  it will took look attractive to both genders, however under the assumption this magazine would have a continutes issues the images would change on every cover and the general type of images would appeal to both genders. On the cover which i will be producting i will be using a female. I think a female will appeal to males on a sexual level if i include the right type of shot, and will appeal to females on a aspirational level: both of these factors should appeal to the audience encouraging them to purchase the magaizne. My main aim will be to satisfiy both genders, the target age will be easier to meet the demands of as the age it is aimed at tend to all have the same intrests.The gender split will also be exemplified with the colours and articles I include in the magazine, I will aim to try and satisfy both using colours and articles which appeal to both genders.
The housestyle and colour theme will run through the magazine, contents and double page spread. I will used a minor amount of simple colours, most likely to be neutral colours: shadees of black and white, then use one or possibly two mian bright colours to capture attention. The bright colours will contast against the black and stand out more. The selected colour will have to appeal to male and female therefore i will not use a colour associated with either gender for example, pink which is linked with females.


I want the audience of my magazine to be a mixture of male and female as the bands and artists i want to include already have a huge fan base of mixed gender. In my magazine along side the music updates there will be a lot of stories about the artists personal lives: present and past and despite the fact it could interest male and female i think this section of the magazine will be more popular with females. I think this is because it will be the females who are more interested in the artists back grounds and finding out about their secrets, past and upbringing.
The age of my target audience is mainly between 15 and 25. The reason i have aimed my magazine at this age group is because i believe this is an important age to be linked with music as it plays an important part in most peoples lives around these times.