Target Audience Research-secondary

http://www.bauermedia.co.uk/Brands/Q
Q
Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).




http://www.bauermedia.co.uk/Brands/Kerrang/
Kerrang
Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty.
Radio - 15-35 male bias.




http://www.bauermedia.co.uk/Brands/Pop/
Pop
The POP reader is stylish, cultured and typically well-educated, buying POP to get the best cutting edge perspective she can't find in newspapers, supplements, monthly glossies or other bi-annual magazines.  The vast majority of readers are ABC1 in demographic and un-adulterated lover of all things beautiful, luxurious and gorgeous.




My magazine 

Audience-

Gender:                   Mainly female, however, still a large poportion of male  65:35
Age:                         16-25
Musical Intrest:      Pop, alternative indie and a bit of rock-quit general
Media Releated:     Social networking sites, TV music channels, radio.
General Intrests:    Fashion and style, genres of style. Music related things such           
                                 as gigs&festivals. Sociable people.